Influencers and TikTokers on the Camino: Galicia’s most viral route

Did you know that the Camino de Santiago has also become a stage for influencers and TikTokers? Discover how social media has fallen in love with its charms

The Camino de Santiago has become the setting for thousands of social media posts. Influencers and content creators use the route to showcase an authentic experience full of nature, culture and emotions. At caminodesantiagoreservas.com we explain why this trend is gaining followers every day.

With postcard landscapes, charming towns and moments of personal challenge, the Camino offers perfect material for reels and viral videos. Many share their reflections and experiences stage by stage.

• Tip: respect other pilgrims' privacy when filming.
• Popular hashtags: #CaminoDeSantiago, #BuenCamino, #Ultreia.

Posts generate interaction and create communities of followers interested in living the experience. There are even TikTok groups where pilgrims share tips, recommended hostels and anecdotes.

• Benefit: virtual support before and during the route.
• Example: daily video series documenting the French Way.

One reason for its success is authenticity: sweat, blisters, laughter and tears are part of the story being told. Social media helps demystify the idea that it is just an easy walk.

• Tip: combine filming moments with time spent enjoying offline.

The Camino de Santiago has captivated influencers and TikTokers who have shared it with millions of followers, inspiring new generations to embark on this adventure. At caminodesantiagoreservas.com we highlight some of the most talked-about names in this trend.

Streamer Ibai Llanos, known for his livestreams and humour, has expressed in several interviews his desire to walk the Camino to disconnect and live a different experience. His posts encouraged thousands of fans to become interested in this historic route.

• His idea: sharing it live, with anecdotes and good humour.

Another well-known figure, Xokas, has also shared his intention to walk the Camino, highlighting it as a personal challenge and an opportunity to reconnect with himself away from digital noise.

• Reflections on effort, solitude and personal growth.

TikToker Sara_Ardi gained thousands of followers thanks to her videos on the Camino, showcasing the beauty of the landscapes, practical tips and moments of resilience. Her genuine, down-to-earth content inspired many to follow her footsteps.

• Hashtag that boosted her visibility: #MiCamino.
• Tip: document your journey but also live the moment.

At caminodesantiagoreservas.com we organise your Camino so you only focus on living it and sharing it. We offer complete packages on the most popular routes.

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